About Us

pam.lewis@plamedia.com

Pamela Lewis

Founder / President

Pamela Lewis, a native of upstate New York, is a graduate of Wells College with a B.A. in Economics/Marketing and a minor in French and Communications. Lewis spent a year in Paris studying at Center of Overseas Undergraduate Program (COUP) affiliated with The Sorbonne University. In New York City, she worked at MS Magazine and did additional graduate course work at Fordham University, The New York School for Social Research, and The Publicity Club of New York. From 1980 to 1984, Lewis was part of the original publicity/marketing team that launched MTV to the world, and also worked with MTV’s sister cable channels Nickelodeon, The Movie Channel, and The Arts & Entertainment Network. In 1984, she left Warner Amex Satellite Entertainment Company (WASEC), a joint venture of Warner Communications and American Express, with the position of National Media Director.

RCA Records recruited Lewis while still in her early 20’s and relocated her from New York City to Nashville to help shape the careers of top country stars such as Dolly Parton, Kenny Rogers, The Judds, and Alabama. She left RCA, starting her own PR/marketing + artist development agency working with clients such as MCA Records, Steve Earle, Lyle Lovett, Patty Loveless, and the CMA. Lewis hired a team and started award-winning PLA Media in 1985.

Read Pam’s Full Bio >

shelly.mullins@plamedia.com

Shelly Mullins

Senior VP of Marketing

Shelly Mullins brings a wealth of experience, having worked over 30 years in the music industry in publicity, event production and promotion, royalty accounting, television production, studio management, booking, and as a musician before finally started her own publicity and marketing company ProMO Image over a decade ago. Shelly was nationally recognized with the prestigious EW Scripps President’s Award for her work in television production in 2005.

Shelly’s music career dates back to 1989 when she left her post-college desk job behind to become a full-time musician as a vocalist and keyboard player performing approximately 200 dates per year across a six-state circuit. Five years later, in 1996, she moved to Nashville to see where things would lead. She immediately got a job shaping hats and selling boots on Lower Broadway to get her fingers on the pulse of the local music scene. After performing both on and off the road, she decided to use her college education and pursue a career in the music business and the rest is history. Her stints include reputable positions at Kaleidoscope Media, Creative Workshop, High5 Television, William Morris, and Cumulus Radio, just to name a few.

claire.ratliff@plamedia.com

Claire Ratliff

Senior Publicist

Entertainment/media veteran, Claire Ratliff, joins PLA Media after nearly two decades as an independent publicist, providing a versatile mix of marketing, publicity, and public relations services for clients that have included country music legends Lorrie Morgan, David Frizzell, and David Ball; multi-award winning bluegrass bands The Grascals and Balsam Range, television star Deidre Hall, and a host of other established and rising stars in multiple genres. Corporate clients have included The Southern Women’s Show and Connie Elder International, developers of lifestyle products for women, seen on QVC for more than a decade. Ratliff has represented authors Liz Mitchell (The Torchbearer Series), and author/podcaster Stephen M. Thompson (No Zebras!: Engaging Bystanders in the Movement to End Sexual Aggression). She is the Executive Producer of War Paint with Lorrie Morgan, a podcast and TV series hosted by the Grand Ole Opry star.

A former marketer with Columbia Pictures of Burbank, CA, Ratliff has been a corporate marketing executive, freelance writer, and performing songwriter. She is also a fine artist and personal trainer. Ratliff is a graduate of the Gallup Institute High Impact Management Program, and attributes her success to a dedication to exceptional, customer-focused, solutions-oriented service.

abby.turner@plamedia.com

Abby Turner

Publicity and Social Media Coordinator

Originally from Wichita, Kansas, Abby Turner is a graduate of Trevecca Nazarene University where she earned a Bachelor’s Degree in Business Administration with an emphasis in the Music Industry. Her journey into the music industry was fueled by her love of music and passion for creativity starting from an early age.

Abby’s professional experience includes roles with esteemed companies such as Average Joe’s Entertainment, Arcade Management, and Neon Coast. At Average Joe’s Entertainment, she had the opportunity to work on projects for country music sensation Colt Ford, and several talented growing artists. During her time at Arcade Management, she had the opportunity to work with the digital marketing team for legacy artists including Sister Hazel. Her time at Neon Coast was equally impactful, where she participated in projects for chart-topping artist Kane Brown, upcoming talent Dylan Schneider, and rising pop group Nightly. These experiences not only expanded her skills in communication, marketing campaigns, and social media management but also deepened her understanding of the workings of the music industry.

As a Publicity and Social Media Coordinator at PLA Media, Abby will continue to apply her industry knowledge and passion for creatives in the music business. Seeing artists grow and achieve their goals is what she is driven by. Her hands-on experience in social media, marketing and strategic promotion, makes her a great asset to any music marketing team. Abby is committed to bringing her knowledge and passion to produce exceptional work with the team at PLA Media.

assistant@plamedia.com

Nikki Wildy

Publicity & Social Media Assistant

Originally from West Friendship, Maryland, Nikki Wildy is studying Music Business and Film Acting at Belmont University, and is pursuing a Bachelors of Business Administration. Since moving to Nashville, her passion for the music industry has blossomed. With roots in songwriting, musical theater, and dance, she found a love for working with other industry creatives.

Nikki spent her childhood in professional theater, constantly surrounded by music. It wasn’t until she began her path in songwriting that she realized she wanted to pursue working in the music industry, which led her to an education at Belmont. At university, she is a part of numerous organizations where she introduces new students to Belmont through Towering Traditions, plans campus-wide events for the Student Activities Programming Board, is involved with Kappa Alpha Theta sorority, and more. Nikki spent four months studying abroad in Grantham, England, and traveled to six different countries across Europe to expand her cultural horizons and experience the depth of international music.

Nikki has advanced her skills in public relations and social media over the years through running various social media accounts for campus organizations and writing branding assets for aspiring artists. PLA Media has been the first milestone in her career, beginning as an intern in the summer of 2022 and continuing into her current role as the Publicity & Social Media Assistant.

matt.williams@plamedia.com

Matt Williams

Graphic & Website Designer

Matt is an award-winning graphic designer, website designer, writer, and consultant. With over a decade of experience, Matt has established an eclectic portfolio working with clients in a diverse range of industries including entertainment, healthcare, hospitality, technology, non-profit, and more. He has worked in agency and corporate settings, as well as freelance, collaborating closely with everyone from project managers and CEOs to talent managers and musicians.

Originally hailing from Pennsylvania and now residing in Los Angeles (with frequent trips back to Nashville), Matt has a bachelor degree in Marketing with a minor in Communications from Mercyhurst University, and a Masters in Business Administration from Belmont University.

judi.larue@plamedia.com

Judi LaRue

PLA Bookkeeper / Office Manager

Judi joined PLA in 2014. She is a long term music industry veteran whose tenure has included stints at Titley/Spalding, Johnny Cash, Waylon Jennings, TBA Entertainment and MTM Music Group.