PLA Media Announces Krista Dykes as Senior Media Relations Manager
PLA Media continues to expand, tapping Krista Dykes as Senior Media Relations Manager. The seasoned communicator returns to Music Row following the launch of her Secret Mom Hacks podcast.
“Krista’s proven track record in media relations, combined with her thoughtful approach to storytelling, makes her an exceptional addition to our team,” says PLA Founder and CEO Pam Lewis. “Her resourcefulness, experience, and passion for building meaningful relationships align perfectly with our commitment to delivering exceptional results for our clients.”
“Pam has cultivated something truly special,” says Dykes. “She fosters a culture of creativity and dedication that resonates with many things I value in this industry. The opportunity to join forces with someone like her is rare. It’s a privilege to be part of team PLA.”
Dykes began her career in 2007 and has worked on award-winning communications projects and campaigns in both the online insurance lead space and country music industry. She was Media Relations Manager for the Country Music Association from May 2015 until February 2023, where she handled relationships with TV affiliates and national media, securing coverage across all media tiers and various beats.
She is the Host and Executive Producer of Secret Mom Hacks, a podcast covering topics every first-time mom needs. She curates the MomCom Database (the first-ever national database of mom communities) and is the founder of Mom Boss Mastermind (a virtual networking group for “mompreneurs”).
Dykes is also a runner, completing her first marathon earlier this month, and an award-winning speaker.
