The Johnny Cash Museum

Our Objective

Provide consistent marketing and publicity surrounding the Grand Opening, development and subsequent expansion of The Johnny Cash Museum.

What We Did

Coordination and press for other special events, including The Grand Opening, the opening of the Legends of Sun Records Exhibit, the Bongo Java Coffee Shop And Gift Shop Expansion, the Johnny Cash Birthday Bash, Johnny Cash Museum Songwriters Nights and more.

The Result

In the 23 months after the museum has been opened, PLA has secured 260 pieces on The Johnny Cash Museum, in top publications including ABC News, Better Homes & Gardens, Billboard (9x), Entrepreneurs Magazine, Forbes (2x), Huffington Post, National Geographic, New York Times, Time, USA Today (2x), Vogue and many more.

The Johnny Cash Museum has also acquired numerous awards and accolades as a result of our coordinated efforts with the museum staff.