The Number One Global Artist Discovery Platform, Music Crowns, Partners With The Road To Nashville – Liverpool International Song Contest
Music Crowns (MC), the global music artist discovery platform, has partnered with The Unity of Faiths Foundation (TUFF) for an international music project promoting mental health: The Road to Nashville – Liverpool International Song Contest.
Music Crowns, a worldwide leader in the promotion of the hottest emerging talent, has already acquired more that 96 million engagements on its content this year.
Since the launch May 9, over 5,900 artists have submitted over 6,400 songs representing talent from 28 countries. Of those who have submitted a song, 14% have applied for the complimentary mental health services and counseling provided by professionals. An astounding 839 lives are being extraordinarily changed thus far. Submissions will remain open until August 31 and creators can find the submission link by visiting roadtonashville.us.
Music Crowns will be providing their platform to broadcast the final performance of the contest live from the iconic rock club Exit/In in Nashville, TN across their multitude of platforms. In addition, MC will also be showcasing the Top 10 finalists on their social channels.
“I’m delighted to bring Music Crowns into the fold with TUFF and ‘The Road To Nashville’ initiative,” says Sam Gilbert, Founder of Music Crowns. “We are awash with artists looking for opportunities like this and the fact it combines the very prevalent topic of tackling mental health with the passion point of songwriting made it a no brainer for us to put our name to it. I can’t think of two better cities in the world to have this beautiful partnership in Liverpool and Nashville. The fact that all artists that enter receive access to mental health services and counseling made it a very easy decision to onboard and we are looking forward to seeing all the entries!”
“In today’s music industry, online promotion is key to an artist’s success,” adds Daniel Xander, Trustee & Head of Music Operations at TUFF. “You can have a hit worthy record, an incredible voice and all the stage presence in the world, but if people don’t know about you then what is it really worth? Enter Music Crowns. With over 96 million engagements in the last six months, Music Crowns is an online promotions powerhouse, and we are really excited to have them on board with us to support our finalists.”
Music Crowns is an award-winning global artist discovery platform based in the UK for newly signed, unsigned, and independent music artists. The exposure through MC has boosted international performances and chart success to a worldwide audience for their talented roster of artists.
To learn more about Music Crowns, visit the following:
Website: musiccrowns.org
Facebook: facebook.com/musiccrowns
Instagram: @MusicCrowns
Twitter: @MusicCrowns
YouTube: youtube.com/user/musiccrowns
About Liverpool International Song Contest
Last year, Liverpool City Council played a role in supporting the International Song for Kindness which was created by the charity TUFF (The Unity of Faiths Foundation) to support their wider goals of empowering young people and promoting acceptance, equality and respect for other cultures.
The Liverpool International Song Contest is a vehicle used to tackle discrimination and the stigma of mental health, providing support for those most in need and developing a bespoke mental health service infrastructure specifically tailored toward those in the creative sector.
Participants in the 2020/21 Liverpool International Song Contest were invited to attend one of 23 workshops across the Liverpool City region, delivered by TUFFs Music division and led by TUFFs co-founders Anna Prior and Dr. Shamender Talwar FRSA (renowned social psychologist) and Liverpool based producer Daniel Xander BSc MA (TUFFs Head of Music). These engaging workshops provided education in music, production and human values, and provided education on mental health and one to one counselling with mental health practitioners.
In addition to the thousands who attended the in-person workshops, TUFF also provided an online version of the syllabus for those unable to attend through medical reasons, Covid-19 and/or mental health disorders such as social anxiety and depression. This online digital format provided people with the same opportunities and one to one counselling, delivered in a way that best suited their needs.
The connection with Liverpool came about because TUFF developed the global #KIND20 campaign as a way to demonstrate and promote social integration, which reached a staggering 6.5 million people from around the world. After conversations with The Cavern and other organizations in Liverpool, they came up with the idea of an International Song Contest to celebrate what would have been John Lennon’s 80th birthday. Kevin McManus, Head of UNESCO City of Music, was involved on behalf of the city and attended the final event at The Cavern in October 2021. The songs were judged by an impressive panel of industry figures (including Adele’s agent and respected musician/songwriter Andrew Roachford MBE who had a number of hits with his band Roachford) who all attended the event in Liverpool. Entries were received from 28 countries in the inaugural contest.
About TUFF — The Co-Organizer
The Unity of Faiths Foundation (TUFF) is a British secular charitable organization working in four continents. They bridge community sectors, organizations and government by rebuilding social integration and global community cohesion. TUFF also empowers youth through participation in sports, music and science. Teaching education in human values, acceptance of integration, individual liberty, gender equality, understanding environment, respect for other cultures, the rule of law and democracy. They have been established since 2011 and have the support and acknowledgments of many dignitaries like H.H Pope Francis, H.M the Queen, President Barack Obama to name a few. The ultimate goal is to share kindness and facilitate the integration and empowerment of those people who do not have a voice, due to numerous challenges and obstacles they face in their daily lives.
To make learn more or make a donation to TUFF, visit: tuff.earth.
Facebook: facebook.com/tuff.earth
Instagram: @tuff.earth
Twitter: @tuff_earth